L2 Digital
L2 Digital is the online arm of Latent Digital Solutions Ltd. It specialises in the B2B sector, supplying state-of-the-art printers and photocopiers to small and growing businesses nationwide. The company offers a click-to-buy online service for its supply of printers, copiers and multifunctional devices. L2 Digital is a Ricoh Gold Service Certified Partner, which underlines the brand’s expertise and knowledge of Ricoh devices. Its service-led plans also enable business to only pay for what they use for the most cost-effective printing solutions.
Our role in cementing L2 Digital as an e-commerce force
Unity’s web development team collaborated on a new premium WordPress template design which accurately reflects the L2 Digital brand and its core service offering. The image-led e-commerce site showcases all available click-to-buy products, including detailed product pages and descriptions with clear calls-to-action to optimise conversion rates.
Aside from conversion-focused product pages, the website also features a raft of service-led pages, designed to articulate expertise using distinct USPs and on-page content.