Bolton Brothers
Bolton Bros. has grown to become one of East Anglia’s largest family-owned recycling and waste management experts. The Suffolk-based business, established by Michael Bolton Sr in 1969, operates two state-of-the-art recycling centres in the county. Through the decades it has established itself as one of the innovators on recycling and waste management in the region and recently celebrated its 50th anniversary.
Our role in cementing Bolton Bros at the forefront of recycling and waste management online
In an increasingly crowded marketplace, Bolton Brothers came to Unity Online to help their business better communicate its unique selling points online. As one of the longest standing family-run waste management and recycling businesses in Suffolk, it was important to convey the brand’s four key USPs on-site – spanning its industry experience, its paper recycling capabilities and its collection services.
By combining a clear brand message with conversion-focused landing pages – fully optimised to attract relevant, high-quality organic traffic – it’s easy to see why monthly organic visitors have risen by over 38% year-on-year.